Daniel.

I’m a Product Design Lead who cares deeply about how teams work together — not just what they produce. My background is in visual design, and while craft and attention to detail still matter a great deal to me, my role today is focused on shaping direction, developing people, and helping teams navigate complexity in a way that feels practical, considered, and human.

I enjoy being close to both the work and the bigger picture at the same time. That means coaching and supporting designers, helping teams find clarity when things feel messy, and creating the conditions for good decisions to happen — whether through clearer problem framing, stronger foundations, or better ways of working. I care about the user at both ends of the experience: the people using the product, and the people building it.

Accessibility, collaboration, and thoughtful systems are a core part of how I approach design and leadership. I like getting my hands dirty when it helps, and stepping back when it doesn’t — mentoring closely where needed, and creating space for others to grow when that’s what serves them best.

I use AI selectively as a support tool — helping with tasks like research synthesis, documentation, and early exploration — where it creates space to focus on the parts of design that benefit most from human judgement. It’s not a replacement for thinking or decision-making, but a way to reduce friction, spot patterns, and move more deliberately through complex work.

Outside of work, I live in the North East with my wife, our son, and our dog Buzz — who also happens to be my trail-running partner. Running is where I do most of my thinking: no tech, just space. I’m fairly outdoorsy, enjoy good conversations over coffee, and get a lot of energy from chatting with people from all walks of life — whether that’s about work, ideas from completely different domains, or the nerdy details of brewing a decent cup.