Hi, I’m Daniel Summerill.
I’m a designer focused on how teams work — not just what they produce.
My background is in visual design, and while craft and attention to detail still matter, my role today centres on shaping direction, strengthening teams, and helping organisations work more effectively in complex environments.
I work across both the detail and the bigger picture — coaching designers, bringing clarity to messy problems, and creating the conditions for better decisions. That might mean sharper problem framing, stronger foundations, or improving the way teams operate day to day.
I care about the user at both ends of the experience: the people using the product, and the people building it. Accessibility, collaboration, and systems thinking are central to how I approach design and leadership.
I stay close to the work where it matters, and step back where it doesn’t — leading, mentoring, and creating space for others to grow.
I use AI selectively as a support tool — helping with research synthesis, documentation, and early exploration. Not as a replacement for thinking, but as a way to reduce friction, surface patterns, and move more deliberately through complex work.
Outside of work, I live in the North East with my wife, our son, and our dog Buzz — my trail-running partner. Running is where I do most of my thinking: no tech, just space. I enjoy being outdoors, good conversations over coffee, and learning from people working in completely different domains.
Let's connect!
