Alcon Augmented and Virtual Reality Product Sample 
Case Study

We were approached by a client with a challenge they faced which was a major product of theirs, was losing sales due to the fact that it wasn't possible to see how good it was without the need for surgery. The product was a range of lenses that were specifically designed to assist patients with certain eye conditions such as Cataracts. These lenses were designed to replace the existing lens within your eye through surgery. HCPs were struggling to take these products on board as they were unable to recommend them without actually fitting.

An idea that we came up with and proposed was to introduce Augmented Reality to allow us to show the HCPs what life looks like when viewing through a patient eye who has certain conditions. As it was very difficult to replicate the differences in the vision we initially created the application (for launch) using 3D rendered environments which we planned to allow users to explore using a VR headset. This would then develop into the AR environments in phase 2.

We initially focussed on everyday life and the activities patients may undertake in their day-to-day life. Deciding to create three overarching scenarios, the kitchen, the office, and the garage. Each with two or three focussed activities within. 

Product - Surgical Lenses

Company - Alcon

Dates - 2019

Wireframe

I began the process by pulling together a very basic wireframe which allowed us to understand the flow and how each user would interact. First starting off the journey in the overview space, the user would then select a scenario from the kitchen, office, and garage to then be faced with relative activities depending on their choice. Once within an activity, the user can then scroll through the different lenses to see how a patient would see things at different distances and how the application of Alcon's lens would help ease the symptoms. 

Environment Development

Once the idea and flow were in place, I spent a great deal of time working with the developers and architects to develop a space that falls within the look and feel the client wanted to achieve as well as being able to work with the flow we had planned, including all of the activities in view. The space needed to be true to scale to allow users who are wearing a VR headset to feel like they are moving around the space. 

User Interface

As the 3D space was progressing, I began to pull together the UI elements that were designed in a way to work with a VR headset. The selection points were created as focus zones so the user could point the VR focus towards and hold to make a selection. When the focal point is within the 'target' a loading animation will begin to ensure the user is aware that the platform has recognised their choice.

Due to how much is going on around the user and how overwhelming VR can be, I decided to stick to a clean and clear approach for the UI which was also on-brand to the client. The true look and feel of the 3D environment can be seen in the renders below, aiming for a modern living space that contains all of the scenarios in view to avoid the user needing to sping around to find areas to visit.

VR Preview

The video below gives a preview of the platform at the initial build stages, showing how the interactions work and the flow of the user. The UI elements were later.