Wilder Homes Property Management Case Study

Aiming to provide an all-around service for a potential home buyer. From initial contact, viewing of the property, marking favorite elements to handling key documentation and payments. This app aims to give the user a stress-free process, taking the extra step to ensure everything runs as smoothly and as stress-free as possible.

 

In the second stage, the app has the possibility to be developed further by incorporating the Sales management system, along with smart home management, and an augmented reality visiting experience, creating a flush process for both the Customer and the Sales Management Team.

Product - Property Management Application

Company - Wilder Homes (Name changed NDA)

Dates - 2019

Audience Needs & Solutions

In order to establish exactly what is required, we began by taking a look at the needs of the audience and the solution we will aim to meet in order to get the best possible outcome from this brief. It became clear in our research that the main area that we needed to address is the user's need to switch between apps throughout the house search and buy process, to achieve this, ONE app that captures each stage of this process was required.

Audience Needs

  • Reduce the number of apps (switching for different tasks)

  • Easy appointment booking

  • Possibility to chat directly (instant)

  • Browse numerous properties quickly

  • Notifications (new matching properties)

  • Send payments on the move

  • Sign documents on the move

  • Easy access to all required files

  • Keep updated with build progress

  • Easy snag request

  • Configure new home (electrics)

Solutions

  • One App serves all solutions (everything in one place)

  • One-click appointment booking (easy nav - free slots)

  • Instant message (easy access)

  • Numerous property view layouts

  • Search Criteria

  • Payment section of the app (purchase period)

  • Easy access document section (upload, sign)

  • Categorised storage area

  • Progress section (notifications)

  • Snag list fix request

  • Configure your new build

User Journey

I then began to look at how the app would be used by creating multiple user scenarios based on each user profile. The example below shows the overall user flow aiming to capture each area we will need to consider.

Experience Journey

Layout Research (Usability)

When looking into the User Interface design and structure of the current platform, extensive research was taken into the applications currently on the market and their popularity of use. The results were then refined to help target the key interaction points across a device. As this application is initially targeted toward a mobile user, the structure of the screen space is defined towards the lower section allowing the key elements to be reached using one hand.

Wireframe (Overview)

A stripped-back view of the entire wireframe, displaying all of the key screens in each area to help us establish the MVP and stories areas would fall into the backlog for the phase two push of the application. After multiple reviews, it was decided that the MVP would capture, the 'Welcome', 'Property', and 'Account' sections with the main priority of phase two capturing the 'My Home' section.

Welcome
Properties
Visiting
My Home
Aftercare
Account

Breakdown (Property Search)

The main focus of the MVP launch was to capture the property search section of the app, as the user can make a booking to view a property directly on the page, the account section is also considered at this stage, allowing a user to register and login to their account to keep all information in one place. This section will also allow document storage in phase 2.

Design Breakdown (Property Listing)

When working through the design system to establish the UI of the application, it was decided that we would keep a clean and clear look and feel for multiple reasons. The first is that this helps to give the brand a more premium look and feel. Market research showed us that using a large amount of colour on the property listings and internal pages of the app, muddied the water in a sense, causing important information to be lost, this, in turn, making the brand/application feel a little less 'premium'. The second is to allow property images and key information to be the focus of each page. Brand colours have been used sparingly mainly for menu backgrounds, CTA's and to help highlight menus and selections with the remainder of the app being displayed in greyscale.

 

When developing the UI, it was highlighted to the client that if we are to follow the brand and place white text on top of the orange gradient backdrop that can be seen on the menu pages and CTA's, this would not meet WCA guidelines and therefor the application would not be accessible. The client strongly requested for us to use this colour way for MVP and review after initial use. 

Next Steps:

Phase 2 requires the development of the additional areas of the application which would help us achieve the goal of having everything in one place. With the 'Visiting Experience' gives the user the interactive experience of visits to help visualise their dream home. The 'Aftercare' section is a place to store warranties, add items to the snag list, as well as the crossover of the Smart Home elements which will also sit in the 'My Home' section. The user can also view documentation and progress of their property in this section.

An additional area that will require some consideration is the colour palette in order to help us make the platform accessible. Slight redesigns will be required to either change the shades of some of the brand colours to help these, or to use some of the brand's secondary colours to highlight menus, etc.